What You Should Know about Radio advertising

What You Should Know about Radio advertising : To understand what is radio advertising, it is important to travel back in time, that is 1927 to be precise. It all started with two privately owned transmitters at Bombay and Calcutta respectively who were into radio broadcasting. The 1930’s Government took over and started operating under the name Indian Broadcasting Service. Gradually it grew and developed into All India Radio in 1936. The rest, well, is not just history! The legacy continues even today.

Radio Advertising has evolved a lot, travelling from simple microwaves to satellite and even internet radio. In India alone, it covers 91% of the total area including 97.5% of the total population. There are about 205 radio stations in our nation with about 150 medium wave transmitters, 54 short wave transmitters and 104 F.M. transmitters. These are some of the interesting statistical facts. As to its growing popularity as an advertising medium, the ease of usage is key. This stands for both traditional stations, as well as satellite & internet radio – to promote a product or service.

Types Of Radio Advertising

Radio Advertising can be classified into four major types, namely:

Dialogue Commercials – How many times have you heard the voice of your favourite actor or sportsperson or a VIP endorsing a particular product or service? Brand messages conveyed in the form a testimonial by eminent personalities defines dialogue commercials.

Dramatized Commercials – Here the problem or pain point is presented to the target audience in a witty or hilarious way. The particular brand then showcases its products and services as a solution to these problems.

Straight Commercials – For brands who do not like to mince words or love to drive their point straight home, this is the best option. Introduce your the features and merits of your products and you’re done. An important point is to ensure the sound effects and messages are attention-grabbing.

Integrated Commercials – These are the most effective out of all. Brands often rope in film stars, TV actors, sportspersons, online influencers, etc. to conduct the programme and endorse their products.

Advantages of Radio Advertising

Flexibility – Advertisers can broadcast their brand content any time or any number of times! All one needs is to book the appropriate time slot and run as many ad campaigns in various formats as one wants.

Extensive Coverage – Even today not all household have television or data or smart devices. But radio is available even in the remotest parts of the country making it the most widely used medium, as mentioned in the statistics above.

Selective Targeting – It is possible to optimize your brand messages that adhere to specific demographics and market segments. This can be done by experimenting with different famous personalities, vernacular tones and dialects, music, timings etc.

Comprehensible – We are a nation where the rate of illiteracy is still high. Radio ads with their simple and precise language are easy to comprehend.

High-retention – Brand messages presented in the form of Storytelling are the most effective in winning the target audiences’ hearts. Sounds have better capability to stay in longer memory than visual cues. This is brands devote their time and efforts to produce memorable ad jingles! A catchy slogan and a memorable tune are all brands need to stay etched in the target audiences’ minds. And radio advertisements take care of everything else.

Cost-effective  – Radio advertising costs are much more affordable than any other advertising mediums. This is because most favourable broadcasting slots are usually available. If not, for creating a special spot the prices generally come included in the radio advertising services package.

Radio Advertising Cost

Radio Advertising cost is calculated using the following formula –

Number of People Listening x Cost to Reach 1,000 listeners (CPM) = Cost of Advertising Per Spot

Now it is important to note that the CPM may greatly vary depending on the station, programming, size of audience and market etc.

Being one of the leading radio advertising agency in India, Exopic Media is well known for its flexible radio ad packages, and affordable radio advertising cost. It is our duty to help advertisers make an informed decision before placing radio ads and this blog is an attempt towards that direction. Be it the number of people listening to your ad, demographic of the radio station’s audience, demand for an ad spot, special events, we give excellent price to quality ratio. It takes a lesser time frame to create and produce a radio advertisement. The radio host can broadcast your brand content in an instant within the favoured time slots too! With technological advancements on a regular basis, radio advertising just got a whole lot better! Tap into the enormous potential to reach millions of people in one go at affordable prices with the best radio advertising services in India. Build your brand reputation, increase brand reputation and maximize your ROI with Exopic Media.

For more details and advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402