TV Advertising Rates

TV Advertising Rates – No other media platform could replace Television advertising in terms of reach. Watching TV continues to be a popular pastime, especially now when the world is hit by a pandemic. Tv advertising brings along huge business profit. It drives market share, people across the world trust TV and advertising on it provides large scale and reach to advertisers. Just imagine,  it’s a winter evening and the whole family is cozying around the television to watch their favourite TV show or movie, what more would be a perfect time to advertise than this.

Things You Need To Know About TV Advertising Rates

TV advertising rates depend on how suitable the audience is to the potential advertiser. For instance, a TV show with a female audience will be more suitable for brands that sell products that are primarily purchased by women. Also, viewers demographics, time, channel and the location in which ad airs, too play a role in the advertising rate. Now let’s see some of the major factors that affect TV Advertising Rates: 

1. Channel to TV show: Popular TV channels and popular TV shows will charge more for their advertising spots.

2. Demographics of viewers: Advertisers want their ads to reach the age group that spends money. Mostly, the preferred age group by advertisers is 25-55 years to have maximum impact on their ad campaigns.

3. Live viewership: Advertisers pay more for the programs that are going live. Placing an advertisement during sports matches, competitions will cost more than normal TV shows.

4. Time selection: Primetime ad spots are usually higher than other slots. In India, the time around 7 pm to 11 pm is the prime time in regards to Television.

5. Geographical location: People living in metro cities tend to spend more money as compared to people living in rural areas. Advertisers pay more for placing their ad in big cities.

6. Length of the ad: The length of your TV advertisement will greatly impact the cost of broadcasting expense. The Airtime for a short ad, say for 10 seconds, will cost a lot less than a 60-second time slot.

Advantages and Disadvantages of TV Advertising

When thinking of TV advertising, a good start will be to look into its pros and cons. Advantages include the likelihood a TV ad will maximize sales and viewer engagement, the ability to pair site and sound, and reaching a large audience, whereas disadvantages include, the need to entertain the audience and hooking them up to watch your ad, the tendency for people to not pay attention during commercials, difficulty in tracking the success of the advertisement.

Advantages of TV Advertising

• Covers a very large and wide audience
• Nationwide advertising option
• Keeping the audience engaged with the ability to tell a story that isn’t possible in print or text
• Ideal for brand or services that want to stay top in trend

Disadvantages of TV Advertising

• It may happen that people are tuned in, but that doesn’t mean they’re paying attention to your commercial
• Difficult to track and measure performance
• Requires a large upfront investment, which makes it a challenging marketing strategy for beginners

Ad options on Television

Advertisements on Television are played both throughout the break just as doing the content being played. Some of the famous advertising options available for TV are:

1. Video Ads: Video ads are broadcasted during the ad-breaks. The least duration for a particular video ad is 10 seconds and can be increased by 5.

2. L Bands:  Aston Bands are basically thin horizontal strips that appear during programs at the end of the TV screen. The duration of Aston Band per exposure is 10 seconds. You can choose the number of Aston Bands per day and the total number of days you would prefer to advertise. Prices are in accordance with the time band chosen.

3. Brand Integrations: Some programs are sponsored by brands. The program integrates the brand name while being on air.

Moving onto the big question, How much does it cost for an advertisement on TV?

The rates completely depend on the creative length, selected time band and the duration of the campaign. The rates are charged per second of airtime, for example, if the cost to advertise on Television is mentioned as Rs 600/sec and your ad is 10 sec long, the cost for playing your ad once will come to Rs 600 X 10 = Rs 6,000. Advertising Rate for Television is in accordance with the time band and is completely proportional to the reach. Also, the rates for Prime Time are contrastingly higher than the non-prime time. The TV advertising cost of some national news channels are given below:

TV Channel	Program	Days	Time Band	Dispersion	Net Rate/10 secs
AAJ Tak	FCT	Mon-Sun	0700-2400	33:33:34	6500
NDTV	FCT	Mon-Sun	0700-2400	33:33:34	1600
ABP News	FCT	Mon-Sun	0700-2400	33:33:34	4000
Zee News	FCT	Mon-Sun	0700-2400	33:33:34	4000
News Nation	FCT	Mon-Sun	0700-2400	33:33:34	1500
News 24	FCT	Mon-Sun	0700-2400	33:33:34	1700
Republic Bharat	FCT	Mon-Sun	0700-2400	33:33:34	5750
Times Now	FCT	Mon-Sun	0700-2400	33:33:34	5500
NDTV India	FCT	Mon-Sun	0700-2400	33:33:34	2500
Republic TV	FCT	Mon-Sun	0700-2400	33:33:34	4500
India Today	FCT	Mon-Sun	0700-2400	33:33:34	4000
News X	FCT	Mon-Sun	0700-2400	33:33:34	1750
India TV	FCT	Mon-Sun	0700-2400	33:33:34	4750

Now that you know how much does it cost for an advertisement on TV, let us tell you where you can find the best TV Advertising Rates. With More than 7 years of involvement with advertising, advanced showcasing and inventive solutions, Exopic Media is generally perceived as one of the main advertising organizations in India. We are known as a reputed office for making pivotal missions and very much supported brands. We have effectively worked with more than 40 Brands/Clients going from Education, Fashion, and Hospitality to Pharma, Electricals, Interiors and Furniture and so on.

For more details and advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 Or Follow us on Facebook