Feb 08

Looking for Advertising in Zee News

Looking for Advertising in Zee News? Zee News is one of the leading News and Current Affairs channel in the country. It is believed to be the most-watched News Channel by Indians. The channel began in 1999 and has been quite reputed in the News Industry ever since. It is famous for various TV shows like Daily News and Analysis (DNA), Taal ThokKe, News Bulletin, and DeshBhar 50 Khabar. Shows which show time-efficient headlines like Super Fast Zee and Zee Top 50 are also very popular. Since the channel has a very wide reach with respect to the audience, advertising here is always considered highly profitable.

Advertising in Zee News

While planning to advertise at channels like Zee News, the following aspects should be kept in mind:

  1. Time Slot: It is very important to choose strategic time slots to have your ads aired so that it achieves maximum reach. Your ad usually gets the highest reach when it is aired between 6 pm and 10 pm.
  2. Budget: Budget is very substantial when it comes to advertising. Make sure that you are paying the right amount for the most profitable time slots and ad frequency. An experienced ad agency can guide you with this.
  3. Effective Management of Ad campaign: It is of great importance that your ad is placed in a pivotal position to manage an effective campaign.
  4. Frequency: Frequency decides how many times your ad will be aired on the channel. It changes according to your budget and requirements.
  5. Track your performance: Once your ads begin to be shown on the channel, track your sales and make adjustments in the ad campaign accordingly.

The Different types of ads:

Advertising in Zee News can be implemented during the break as well as while the show is on. The common advertising options for advertising in Zee News are:

  1. Video ads are played during ad-breaks between shows. The standard time duration for a video ad is usually 10 sec and can be increased by intervals of 5 sec according to your budget and requirement.
  2. Aston Bands: Also known as L-Bands, these are horizontally placed strips that are shown at the bottom of the screen while the show is on. The cost of these bands depends upon your choice and requirement of frequency for the ad to be played.
  3. Customised Options: You can also avail a customized package for your ad campaign according to your requirement and budget.  A good advertising agency can design a strategic campaign according to your budget.

How much does it cost for an advertisement on Zee News TV Channel?

The costs of advertising in Zee News is mentioned in the Media Options and Pricing section of the channel’s official website. The rates mentioned are according to the duration of the ad. For instance, if the rate mentioned is mentioned Rs.X per sec and the length of the ad is 5 sec, the total cost for the ad to be played once would be Rs.5X. The Zee News Advertising rates in India increase with the increase in their audience reach. For instance, if you are planning to advertise during prime time when the number of audiences watching the channel is the highest, the rates of advertisement will also increase. Rates during Prime and Super Prime Time in Zee News is substantially more than during non-prime time. However, you can negotiate efficient deals for customized plans by involving an experienced ad agency to plan your advertisement campaign. A rough idea about how much it costs for an advertisement on Zee News TV Channel is above Rs. 2lacs per card rate. However, the rates can be significantly reduced if you contact a good advertisement agency.

Advertise with Exopic Media.

Exopic Media is an experienced agency in the print and media advertisement industry. The firm is driven towards providing you the best possible customer reach at the best possible prices. It is highly commended for authentic content creation and strategic marketing plans. The agency is currently working with various popular firms as well as start-ups. The results have been exemplary for the firm as well as the companies it has been representing. Exopic Media ensures great negotiations and effective marketing plans. If you are thinking about Zee News advertising rates in India, don’t remain in doubt and contact the Exopic Media today.

For more details and advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 or Follow our Facebook Page.

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