How to give Advertisement in Red FM

How to give Advertisement in Red FM? With its powerful presence and maximal coverage across 64 cities, catering to over 40 million listeners the RED FM* Network (RED FM + SURYAN FM) is indeed India’s favourite FM radio station.  They have recently gained recognition, rated as India’s most admired FM radio station by the ASF. Over the years RED FM* Network has won many awards and accolades such as the prestigious EMVIES, ABBY’s, Goa Fest, New York Radio Festival, IRF, Golden Mikes etc. It has more than 175 awards to its credit.

Moreover, its also the most sought-after advertising medium in India, owing to the plethora of distinctive opportunities it offers advertisers, to reach their target audiences. Let us have a look at their specialized verticals for brand promotion-

On-Air

RED FM* Network has carved a niche for itself in innovative and engaging FCT ‘on-air’ advertising. This is quite clear from the many awards and laurels won by their The Client Solutions team in forums such as New York Adfest, Goafest, Golden Mikes, and IRF.

Red Live

Brands have the incredible opportunity to interact powerfully with listeners. This is done by innovative sponsorship and promotion packages in the form of live events, concerts, trade forums etc..

Red Active

RED FM houses an activation wing offers “touch and feel” product engagement B2C BTL brand activation. The greatest advantage is that it has a maximized outreach to over 100 brands annually, even in the cities where there is no FM channel available.

Red Digital

Times change, technology evolves, why should radio be any different? The Red Digital initiative is a spectacular approach RED FM to add depth to brand campaigns. The online digital team specializes in producing branded content that can be disseminated to clients Social Media handle.

Red Integrated Solutions

RED FM runs customized shows for Ambience Mall radio and Kalka Delhi Shatabdi Train which facilitates brands to reach out to people on the go.

Why Advertise In Red FM

• Change the way people perceive your brand with innovative and interactive FM advertising.
• Red FM has a pan-India audience base and you can optimize your ads to generate a response from a specific audience.
• Red FM is a globally renowned radio station which has helped numerous small as well as large businesses in brand building, maximizing audience engagement, boost web traffic and ROI.
• Build your business by bringing your core message to life.
• If you’re looking for comprehensive and efficient coverage across your city or the country then placing creative and attention-grabbing ads in Red FM is the best solution.
• High level of cost-effective response.
• Red FM is immediate and flexible; campaigns can be booked and on-air within 24 hours. Moreover, ad copies can be changed within minimal time and optimized according to brand needs, popular demands or as a response to changing trading environments very promptly.
• Retargeting is a very popular option with brands who like to deliver to people who’ve recently shopped and searched online for what you’ve got to offer.

How to give Advertisement in Red FM:

Advertisers can deliver their brand message through the following types of radio advertisements.

Jingles – Concise, catchy and captivating jingles are the best way for brands to steal their target audience’s hearts. Brands can prejudice jingles that are funny, informative, quirky or even direct.

RJ Mentions – Many a time during radio shows, one might have observed that the RJ gives a shoutout about a particular brand and their products & services. Costs can vary according to the time slots, repetitions, prime time or non-primetime shows etc.

Studio Shift – Small, medium and big business can benefit from this amazing form of promotion. It is a great way to publicize your business both on-air and offline and earn high ROI. Here, the RJ comes to your location/store to conduct his/her show.

Time Check – One must have listened to the RJ mention a brand name and then report the time. This is best for brands that plan for long-term marketing as it guarantees better brand recall.

Road Block – In case of traffic congestion along routes, roadblock or any other unprecedented traffic event, the RJ gives timely information. This is then followed by brand name mentions. Brands aiming for low investment promotion can avail this format.

Sponsorship Tag – This works best for brands aiming for a specific demographic, target audience through radio shows having a specific listenership to maximize outreach. For instance, brands can increase audience engagement and brand performance with shows that cater to the teenage audience, working professionals, Bollywood enthusiasts, etc.

Red FM advertisement rates 2021

Being one of the leading radio advertisement agency Exopic Media can guide you in placing radio ads according to your brand needs and requirements. Delivering your brand messages in a powerful, innovative and effective way through the best radio advertisement services in India. Contact us to know more about media options and pricing tab for cost-effective radio advertising. It is important to note that additional costs for gaining copy clearance and ad distribution must be considered while placing ads. Also, prime time and non-prime time schedules influence radio advertising costs to a great extent. However, by choosing to work with us at Exopic Media, we can bring down the total pricing effectively through business associateship and negotiation.

Hope you got a valuable insight into how to give an Advertisement in Red FM and Red FM advertisement rates 2021. For more details and advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 or Follow our Facebook Page.