How to Give Advertisement in Radio City Station

HOW TO GIVE ADVERTISEMENT IN RADIO CITY STATION?  Radio City advertising is the best medium for local advertisers to reach out in a highly targeted and cost-effective way as it allows them to connect to the local community. The brand-building usually requires broad reach which offers large scale involvement with lower entry cost and greater regional flexibility making it a huge selling point for Radio City FM. Book Radio City FM ads online today only from Exopic Media! 

Radio City 91.1 FM launched in 2001 and has a reach of over 22 million listeners across the country by Advertising through Radio City 91.1 FM.

WHAT ARE THE OPTIONS AVAILABLE IN 91.1 FM RADIO CITY ADVERTISING?

Radio Commercials: Free Commercial Time is also known as FCT which is made available by the Radio Station. Advertisers can promote their brands by buying sets of different time slots at discounted rates. Commercial times and 91.1 FM Radio City Advertising rates are of different types given below:

Prime Time: These are either morning or early evening slots. At these particular, most of the audience listens to the radio as they commute. 91.1 FM Radio City Advertising rates are higher than the other slots.

Non-Prime Time: In this time-band, the viewership/listenership is quite low as compared to Prime Time. For Non-Prime Time hours, 91.1 FM Radio City Advertising cost is usually the lowest.

RODP (Mixed Time): Ads gets placed in equal slots between the morning peak, evening peak and non-peak hours. The 91.1 FM Radio City Advertising rates are quite moderate for these slots.

RJ Mentions: A RJ usually talks about an advertiser’s brand when conducting their show. The RJ spends only about 30-45 seconds talking about the brand.

Contests: Any form of games that can be sponsored by the advertisers is where the listener stands a chance to win a prize. For example quizzes & singing competitions. The sponsor has to provide the winners with a prize worth a minimum cost of Rs 1500.

Studio Shift: These Radio shows can be broadcasted out of a location outside the studio which is usually decided by the brand.

Sponsorship Tags: Advertisers have the opportunity to connect the name of their brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can get all the ad spots of the Radio station within a particular time frame.

Specials: Brands looking to advertise can wish the audiences on special occasions such as Christmas, Eid, Diwali, Independence Day, etc.

Premium Placements: It is aired as the last or the first spot of the break, advertisers can get premium placements at a higher cost for a 10 second FCT.

RADIO CITY FM ADVERTISEMENT RATES 2021

1. Ad Rates: If the cost of an ad is listed as Rs 300 for a radio station in a city, it means that the pricing unit of 1 jingle played for 10 seconds, and if the advertisers play a 30-second Ad 5 times for 7 days, then the cost would be Rs. (300 X 30*5*7)/10 = Rs 31,500.

2. Discounted Rates: We show the lowest rates the ads can be purchased from us. Additional Discounts on ad rates depends upon the volume of ad bought by the advertisers.

3. Additional Cost: An additional 15% will be charged from the advertisers on discounted rates as a service tax while buying ad spots.

SO, HOW TO GIVE ADVERTISEMENT IN RADIO CITY?

Advertisers generally run their advertisements, either in clusters or sets, these are then scattered throughout the broadcasting hour. The first or second commercial that is aired during the commercial break has a much higher recall than those airing later in the set.

RADIO CITY FM ADVERTISEMENT RATES 2021

Advertising in a 10-second spot can be as little as Rs. 300 or as much as Rs. 1800, which depends on the audience size, location and the time of day the ad will be running. The majority of advertising spots cost Rs. 200 – Rs. 2000 range.

ADVANTAGES OF RADIO CITY ADVERTISING

Radio advertisement and can always be heard whether you’re in the car, using a mobile phone or on your way to work. This means we can get the advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Advertisers can advertise to specific audiences as opposed to mass listenership, by sponsoring a show or programme feature on a station.

Exopic Media is a 360-degree advertising & marketing agency, based in New Delhi. Exopic Media uses online as well as offline advertising platforms with a promise of incredible success that will exceed your expectations.

For more details and advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 Or Follow us on Facebook