Advertise with Class on Big FM Radio! Contrary to popular opinion, radio is being heard every day by a large chunk of the Indian population. Morning FM shows are very appreciated by people driving to work or housewives cooking in their kitchens. Radio FM has always remained an old-school way of listening to and appreciating the latest and classical music. People also love to hear a good RJ cracking jokes or playing pranks on people or even giving life advice. Now imagine the potential of such a platform for advertisement. A radio advertisement is a very smart move to target a particular type of audience at particular hours in the day. Another advantage is that you can reach an audience throughout the nation at very affordable prices when compared to TV advertisements. It is no doubt that if you are interested in growing your brand towards maximum leads, Radio advertisement is a golden spoon for you. Let us discuss how to give an advertisement on Big FM Radio Station.
Big FM is India’s most popular Radio station with 45 channels spread across the country. It has a weekly reach of about 4Cr people from different regions of our vast diverse nation. People flog to the station to hear Bollywood as well as regional music. The station advertises for a large number of brands and businesses. It is always appreciated to get marketing done through Radio advertisements because listening to FM is something people do every day. If they come across your name/brand/services on multiple occasions, they are bound to remember about it whenever they require your service. There are different advertising options available on Big FM Radio Station.
RJ Mentions: This is where the RJ himself/herself talks about your brand. This is considered a very strategic option if used tactfully. If the RJ has a good following, people are bound to be interested in your brand. Take care of the content the RJ is using to advertise and make sure it sounds convincing.
Radio Commercials: This is an economical way of advertisement when compared to video commercials on TV or the internet. One just has to get quality audio recorded with good and convincing content. However, sound effects become very important for audio advertisements. Make sure that it’s clean, has great quality and the sound effects are utilised artistically and carefully. Also, make a point to keep your content short and crisp so that people are not bored. You can also use catchy taglines to attract people. These taglines also remain in people’s minds long after the advertisement is over which is very beneficial for your brand.
Contests: Indians love contests and competitions, especially when they are offered free stuff. You can get a contest organised to promote your brand. This is also a great way to boost your reach as people are going to actually participate and talk about your brand further. You can use special occasions such as Diwali or Valentine’s Day, etc to get contests organised. People involved are going to hear about your brand again and again and there’s a fair chance of them becoming your potential customers/clients.
Sponsorship Tags: You can also acquire the sponsorship tag of a popular Radio Program by becoming their sponsor. This is an investment that delivers great results as people attached to the program are going to be attached to you. It is a wonderful means to build a positive bond with the audience and develop a relationship of trust with them by being associated with something that they love.
Roadblock: This is a very powerful move to boost your reach where your brand acquires all advertisement spots in a given time frame. It is a very tactful method of tapping into the mind of the listener and keeping your name at the top of their consciousness and even entering their subconscious.
Now that we have talked about how to give advertisements on Big FM Radio station, let us discuss BIG FM Advertisement rates 2021. The charges of advertising on Big FM Radio Station depend upon the tie slot, frequency, and the advertisement option you go for. A ten-second ad would cost approximately Rupees 500 to be played once. A first-time advertiser can get substantial negotiation deals. You can also get convenient ad campaign deals if you opt for a good Radio Advertising agency. Hire Exopic Media to help you advertise via Radio effectively. The company ensures that you get fair and affordable deals with a strategic campaign so that you can avail maximum benefits. Hire Exopic Media today and get unbelievable deals on Big FM Advertisement rates 2021.
For more details and advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 or follow us on Facebook.
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