How much does it cost for an advertisement on colors tv channel? Colors TV is Viacom 18’s Hindi general entertainment channel that communicates different amusement shows like daily dramas, unscripted TV dramas and other programs. Shows like Naagin 3, Bigg Boss, and Dance Deewane have acquired Colors TV to the top terms of the greatest viewership among other Hindi channels of a similar class in the metropolitan market. Colors TV was initiated in 2008 and is the top Hindi entertainment channel today.
So, How Much Does It Cost For An Advertisement On Colors Tv Channel?
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The rates are usually for per second of the airtime. So for example: if the cost to advertise in Colors is mentioned as Rs 400/sec and your ad is 20 sec long, the cost for playing your ad once on Colors will come to Rs 400 X 20 = Rs 8,000. Advertising Rates for Colors are according to the timeband and are directly equivalent to the reach.
Starting from 6 pm to 10 pm is Prime Time in the News category whereas 9 pm to 10 pm is also known as Super Prime Time. Prices for Prime Time and Super Prime Time in Colors are much higher than non-prime time. Now, if you look at the reach during these hours, the cost per reach decreases, making it useful for the TV planning company to add it to the plans.
Why Should You Advertise In Colors Tv?
The cost to get an ad advertised in Colors is one of the lowest compared to all other channels in India. Its existence is quite popular amongst the Hindi belt making advertisement in Colors a significant part of any Television campaign. Colors have many popular programmes and TV anchors. Because of this reason, the engagement of viewers is quite high with the channel. Colors is supported through its online portal Colors Live TV. Exopic Media is an authorized advertising agency that can assist you in planning and buying ad spots in Colors at the lowest prices.
How Does Advertising In Colors Works?
Ads in Colors are played both during the break and when the content is on, simultaneously. While placing ads during the break, there is more creative freedom because messaging needs to be bundled with the content while selecting advertisement options during the content.
Some of the popular advertising options on Colors are:
a) Video Ads – Video ads are broadcasted during ad breaks. The least duration for a video ad is 10 seconds and can be increased by 5.
b) L Bands – Aston Bands are horizontal stripes that are thin and appear when a program is played, at the bottom of the screen. The exposure of Aston Band duration is 10 seconds. The number of Aston Bands per day and the total number of days can be chosen altogether that you would want to advertise. Prices go according to the number of time bands you choose.
c) Brand Integrations – These are custom media choices and are created based on your advertising budget and the goal.
So, How Does The Pricing Works?
Rates mainly depend on the length, time band selected and the campaign duration.
Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning.
Exopic Media is highly committed to the needs and wants of their clients, we get the most accurate data for the users. That is how we make sure that the advertising rates are regularly updated. Colors Tv Advertising is one of the most popular Television Advertising options.
We, Exopic Media is an advertising, creative designing & digital advertising & marketing agency located in South Extension, New Delhi. We at Exopic Media, deal in digital advertising, creative designing and almost all types of advertising such as Print advertising, Electronic advertising, Outdoor advertising, Radio advertising, etc with a promise that exceeds expectations.
Exopic Media takes pride in providing end-to-end advertising solutions, be it an online platform, or any kind of offline advertising platform. Our team of experts works hard, making sure to fill the gap for excellent work.
For more details and advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 Or Follow us on Facebook
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