Hindustan Times Advertising Agency

Hindustan Times Advertising Agency – Hindustan Times (HT) is an Indian English-language daily newspaper founded in the year 1924 with it’s ground roots originating from the Indian independence movement of the period.  The newspaper is named after the historical name of North India, Hindustan. The ownership of Hindustan Times goes to Shobhana Bhartia.

Placing Advertisements in Hindustan Times

According to the Indian Readership Survey 2014, it was revealed that Hindustan Times is the second most widely read English newspaper in India after The Times of India. Hindustan Times is one of India’s most respected and leading English dailies with 1.5 million daily distributorship of the paper. With the combined strength of Hindustan Times and Mint, it has become one of the leading players in the English print market.

The organisation has maintained its place for over seven decades in the print media and has editions from Delhi, Lucknow, Patna, and Kolkata thus dominating the Northern, Eastern and Central parts of India.

Good Reasons to Publish your ad in Hindustan Times 

• Budget-friendly – It won’t be wrong to say that Hindustan Times Advertising Rates are affordable. The rates offered by them are less compared to other newspapers. They have designed the advertising rates in such a way that it helps people from all walks of the business industry, i.e, from small start-ups, entrepreneurs to well-established brands or service providers.

• Result-driven – If you want your ad campaign to have good results backed up by high ROI, then advertising in the Hindustan Times will surely serve your purpose. They offer the lowest advertising rates with a high daily readership base. What more could be more convincing for you to invest in it.

• Extensive reach – Apart from being affordable, HT newspaper helps you reach a wide range of readers across the nation, which is no doubt good for your advertisement. With this extensive readership and reach across the country, you can easily cover your target audiences and receive the maximum views.Range of advertising options – The Hindustan Times offers a range of advertising options at different rate cards. Even if you are running a small business, and you don’t plan to invest much in advertising, you can still go for classified display or regular classified ads.

Advertising Option in Hindustan Times

Display Ads: Display ads are a form of newspaper advertisement that appears alongside regular content. They can be published on any page running from one-eighth of a page to a full page space. Display ads are a bit costly when compared to other forms of advertisements. Mostly, cosmetics, electronics, luxurious items and home goods go for this type of advertising.

Inserts Ads: Inserts, also known as free standing inserts or FSIs, are single sheet ads or in a booklet form, placed inside the newspapers that are distributed to readers in a targeted postal area code. These include a variety of promotional offers, new product launches, mini-catalogs, etc.

Classified Ads: Classified advertisements are the cheapest mode of advertising in newspapers. These are priced on a per line or per word basis. Categories such as employment notices, local activities, announcements, lost and found, sale and purchase, accommodation, to-let and more are examples of classified ads.

Classified Display: Classified display advertising cost a little more than regular classified ads. These are priced per column centimeter or per square centimeter. These ads offer higher visibility and response rate.

Hindustan Times Newspaper Advertising Rates

Like other forms of marketing, newspaper advertising rates vary depending on various factors. Some of the few factors include:

• Size of the Advertisement: Newspaper ads are priced by column inch. The larger the ad, the more money it will cost.
• Placement of the ad: Placing your ad on the front pages of the newspaper will cost more than placing the ad in the middle pages. The choice of the page and the area selected plays an important role in deciding the rate of the advertisement.
• Frequency of the advertisement: Daily newspapers will charge more than monthly or weekly, but the more ads you run the less it will cost over time. In newspaper advertising, the more you buy, the more discounts you will get.
• Type of advertisement: The different types of advertisements mentioned above have different types of advertising rates. Say, a classified display ad may cost less than a display ad. So, it is always said that when you want to place an ad in the classified display section, always go for hiring a Classified advertising agency to place your ad hassle-free at discounted rates.

As mentioned, the rate depends on the size and page number of the ad, let us say the per square cm rate for Hindustan Times Delhi is Rs 3000 and you have to place an ad of 50 square cm. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size accepted in the newspaper is 20 square cm. Also, placing your ad on the front page and 3rd page cost more compared to the other pages. Therefore, it is always recommended to look for Hindustan Times Advertising Agency, to place your ad hassle-free at discounted rates.

Looking for Hindustan Times Advertising Agency?

If you are looking for Hindustan Times Advertising Agency, you are at the right place. Why should you even consider booking advertisements in TOI with Exopic Media? To start with, Exopic Media is an advertising agency with 7 years of presence in the media industry having a strong relationship with various media houses. Our team will guide you on the journey of booking ads at discounted rate cards. Hindustan Times Advertisement Contact number at +91-7678237402 and we will answer all your queries related to the advertising business in any industry be it, Print (Inflight magazines, Airport lounge periodicals and specific printed media), Ambient media (airport lounge area and other strategic areas in and around the airport) & Digital media advertising.

For more details about Newspaper Advertising Cost and Newspaper Advertisements related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 Or Follow us on Facebook.