Delhi Metro Advertising Cost – In India, metro advertising is considered as the easiest, fastest and the most effective way to reach out to lakhs of commuters everyday. Metro advertising is also referred to as metro rail advertising or simple rail advertising. Metro Advertising in India is the best way to get hold of the attention of the commuters who travel by these trains on a daily basis across the city.
Things to Know About Metro Advertising
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Metro Advertising provides high visibility to your brand. It helps to focus exposure at a single point, widening the ability to a large spectrum of audience. Metro advertising is a cost-effective medium to reach the maximum number of audience.
Advertising Options available in Metro Advertising
- You can use the metro station for setting up posters, banners, billboards, digital screens or distribute flyers or pamphlets across the station.
- Advertisers can go Metro wrapping, i.e, the entire train is covered with advertisement. It is absolutely effective as the train landing or amid stay time, it gets the prime attention of the travellers.
- The side panels of metro trains can also be used for advertising purposes. These advertisements grab the attention of the commuters while standing outside or sitting inside the metro.
- Ads can also be placed on the doors on both sides of the train except for the viewing glasses.
- Apart from these traditional strategies, advanced digital screens are also being placed inside the Metro Trains for direct correspondence with the intended interest group.
- Branding on the back of Metro cards is also an excellent opportunity available when we talk about metro branding. Advertisers can brand the entire metro card or just place their ad at the back side of the card, and every time the consumer is travelling, it will attract attention.
Advantages of Metro Advertising
Frequency – People travelling via metro on a daily basis will be able to see your advertisement everyday. The visibility frequency of your advertisement will surely be greater in front of the people using the same route to and fro, giving you an opportunity to hit them 40-60 times in a month. The more times your advertisement is seen, the greater impact it will leave on the minds of the audience.
Cost – The cost of advertising on metro is comparatively lower than other media, such as television, newspaper, airline or cinema. This media option offers a large number of audiences at rates that are much cheaper than other advertising options.
Long-length Exposure – Metro advertising is eye-catching and stands out in the crowd. These advertisements are designed in a unique way to capture audience attention. According to a study, the average ride on a metro is 35 minutes, allowing for plenty of exposure time.
Geographic Selectivity – Metro advertising allows you to geographically target the audience. Metro advertising is crucial for local advertisers to reach maximum people in precisely selected locations and populations.
Target Audience Reach – Metro advertising has a benefit of target audience reach. You get an already set audience who travel in the metro. About 75% of people travelling via metro are working class people.
Timeliness – Unlike TV, radio, newspaper, cinema advertisements; metro advertisement has no specific slot of time to grab the audience’s attention. The advertisement is displayed 24/7 which can be seen at any time.
Delhi Metro Advertising Cost
Rates for advertising vary according to the designated sites, agency and type of advertisement. Exopic Media is one of the leading metro advertising agencies in India offering affordable Metro Advertising packages. Rates are generally updated on a regular basis. It is wise to plan the content, versatility and spots for your campaigns. This ensures smooth and seamless operations right from negotiating for the best rates with media owners to proper brand management. It is important to note that the quantity and the date of the campaign execution matters a lot. Get in touch with the best metro rail advertising company in India, for the best discounts for advertising on Delhi Metro Stations. To know Delhi metro advertising cost, contact our team and we’ll get back to you.
Now that you know the advantages of metro advertising and also that it is cost-effective, you must be thinking, How can I Advertise in Delhi Metro. Let me answer your question, The Exopic Media team will help you take care of everything right from ad placement to final execution. Our expert team efficiently carries out recces, availability checking, shortlisting sites, vendor deployment, rate negotiations etc, making things easier for you, all you have to do is to contact us and all your queries will be answered.
Flexibility is one of the biggest advantages that we at Exopic Media provide. Brands aiming for city outreach or national outreach can avail our affordable metro rail advertising rates. Small, medium and large businesses looking forward to short-term brand performance or long term brand building can easily opt versatile & customized packages with us. Leverage your brand presence, improve your audience engagement, and boost your ROI with the best metro rail advertising agency in India – Exopic Media.
Metro Advertising Company Contact Number
Get in touch with Best Metro Advertising Company in India. For more details about Metro Advertising related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 or Follow us on Facebook.
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