Cinema Advertisement Rates in India

Cinema Advertisement Rates in India – It is no surprise to say that cinema offers the highest audience engagement score and lowest ad avoidance score. There is little else to do in cinema and the ads are seen by a large number of audience. Cinema advertising refers to the on and off screen branding that theatre visitors see. These ads are shown as a short audio-visual clip before the film starts and during the intervals. Advertisement posters are used across the cinema hall especially in the refreshment area. These media have always been a very powerful medium for advertising and an important channel for brands to target audiences effectively.

Let’s talk about Cinema Advertising

The growth of cinema advertising has increased with the growth of cinema in India, which has seen a peak rise phenomenally in the last few decades. Not only the number of films produced annually has grown, but also the new screening formats. The introduction of multiplexes has added to the opportunities for cinema advertising. A study shows that the estimated revenue in cinema advertising is approx to INR 850 crore, making it one of the largest advertising options available.

Let’s examine the journey of a moviegoer, on average 77% of the moviegoers come 15-20 minutes before the showtime and wait in the lobby. Here they usually check out the upcoming movies, have some snacks, and most of them look around the lobby. On average every cinema showcases 10 minutes of advertising before the movie starts and 15 minutes of interval. Waiting in the lobby, pre-movie and interval are the three golden opportunities to engage the audience. In addition to these three options, stand-alone cinemas also have billboards around the parking area making it an additional opportunity for the advertisers.

Let’s see why cinema advertising can be effective for your brand:

• Captive and engaged audience – People going to watch movies are usually in a relaxed mood and are never in a hurry to do things. They are okay to watch 10 minutes of advertising as the overall ambience sets up their attention. Research indicates that the moviegoers consider advertisements as a part of the overall movie watching experience. This shows that cinema advertising has a higher impact and a better recall than TV advertising.

• Advertising options to selectively suit your target audience – Animated kids movie, marvel series, family, crime, love, thriller and comedy- each of these has a set of audience. Hence, for a smart advertiser, it is easy to profile the audience that it attracts. For instance, an advertisement on a luxury car will go best with the Iron Man or Fast and Furious series. If the audience is picked well, each ad campaign can deliver a 10X impact on the viewers’ mind.

• Options in advertising – Inside the cinema, one could choose from a range of advertising options available. It could be back of the ticket, billboards in the parking area, LCDs in the Lobby or video walls, In-theatre advertising, popcorn tubs, lobby floors etc.

• Longer ad duration for a bigger story – Summing up the cost of TV media advertising, it becomes prohibitively expensive to do 30 seconds or 60 seconds commercials. Even if you purchase these ad spots, there is a high chance of TV viewers getting distracted or changing the channel during ad play. But this is not the case with cinema advertising, the onlookers cannot skip the ad breaks.

• Include Cinema in your media portfolio – Wouldn’t be a pride for the brand itself to have a 360-degree approach to their communication cycle. Simply put, advertising that takes an inclusive approach of all media will have a better recall leading to a successful ad campaign.

• Offers the Best ROI for your Investment – Cinema advertising cost becomes comparatively low than the cost of TV or print media. Offering a plethora of advertising channels, brands are ready to invest a huge amount in cinema advertising given the impact and hype it generates.

Coming to some of the challenges that you may face while advertising in movie theatres can be:

• Two-way communication is limited when you do cinema advertising.
• It becomes quite difficult to track the ROI on advertising spends.
• You may find it difficult to get an ad spot during peak season. Also, the cost of advertising increases during the peak season.
• Another big challenge you can face, is that of finding the Best Cinema Advertisement Rates in India. While cinema advertising cost is quite expensive, it is always advisable to hire an advertising agency for getting some discounts.

Coming to Cinema Advertising Cost

 Cinema advertising cost depends on the following factors:

• The length of the ad
• The city in which the ad will be played
• The number of theatres the ad will be played in
• The number of screens that will play the ad in the selected theatre
• The seating capacity of the theatre
• The duration of the ad campaign

For instance, the cost of advertising in Select City Walk, Delhi will cost you INR 1, 400 per week whereas playing the same ad in Regimental Plaza, Devgaon, Nashik will cost you INR 49 per week. These rates are for mute slide ads, played for a week on a single screen.

So, till here we got to know much about cinema advertising pro and cons, an idea of the cost involved, now let’s move onto Cinema Advertising Agency in Delhi NCR.

Cinema advertising is assured to grow in future given the impact and the hype it creates among the audience. Exopic Media is a Cinema Advertising Agency in Delhi NCR that offers Best Cinema Advertisement Rates in India. With More than 7 years of involvement with advertising, advanced showcasing and inventive solutions, Exopic Media is generally perceived as one of the main advertising organizations in India. We are known as a reputed office for making pivotal missions and very much supported brands. We have effectively worked with more than 40 Brands/Clients going from Education, Fashion, and Hospitality to Pharma, Electricals, Interiors and Furniture and so on.

For more details and Cinema advertising  related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 Or Follow us on Facebook.