Radio Advertising Agency in Pune

Radio Advertising Agency in Pune – Exopic Media has been a frontier settler in Radio advertising since its inception in India. This is one of the key reasons why we have undoubted dominance in the genre of radio advertising. Our squad of dedicated employees have a protracted tie-up with the best and top radio stations across the country. Our media firm ensure that we never fail to give our clients the best possible audiences to engage with across the nation. Adding to our milestone, these years of exposure and prominence in the radio advertising industry have given us hands-on practice and knowledge sufficient to be able to place the ads within a specific time set with dexterity so as to provide our clients with the best ROI.

Radio is regarded as one of the most loved entertainment media to exist by people of all ages. As radio is a source of entertainment and is pretty much famous among the masses many brands choose it as an advertising fuel. Also, recent years have witnessed a hike in listening to FM channels, while listening the audience tend to develop a bond with their favourite station, programmes and RJs. People become loyal to the station and their favourite programme or RJ which provides a great floor to the advertisers to connect with the right set of audience. No matter what the product and service one offer, the ad reaches the targeted large audiences with the help of demographics.

The same is done by people at Exopic Media, a Radio Advertising Agency in Pune by figuring out which radio broadcasting station should be used for promoting particular products and services and at what time of the day, week, month and year. Our team provide a wide range of radio promotional activities to make your ad campaign a huge hit. Radio advertising will not be of any advantage with only targeting the audience based on geographical areas but will work magic when targeted according to their listening preference. Cost efficiency becomes another plus point to choosing Radio advertising. Radio Advertising Rates in Pune is cost-effective. Radio advertising cost much less than a television broadcast or a print advertisement. Radio handsets are an affordable medium and the message passed through can easily be understood by masses who don’t even know to read and write. Another benefit factor, you don’t need to be continuously sit in front of some electronic gadget in order to access it,  i.e, your movement will not be confined to a particular area. You can easily access the content of the radio while doing some other chores like cooking, cleaning, travelling, and whatnot.

Knowing the objective of your ad

Radio advertising becomes successful when listed below major objectives are accomplished:

• Branding Objectives: Their main objective is to build brand recognition and spread awareness about the brand’s products and services to your target audience.
• Promotional Objectives: These are done in order to promote a special event, offer, discounts or promotions.
• Tactical Objectives: These objectives are used when the advertisers want to evoke a sudden response or immediate reaction from the target audience.

Listed below are some of the benefits that you can take from Radio advertising:

1. Radio Gadgets are Cheap and Portable– Radio is owned by individuals and households. There’s at least one radio in each household. People often access the radio while driving, carrying out household chores, going for picnics, etc.
2. You don’t have to be Literate in Order to Access Radio– The native language of a country is understood by every resident irrespective of their educational qualification. This is where radio advertising become irreplaceable.
3. Live Medium– Like television advertising, radio also is a live medium. The on-air of RJ’s attracts the audience and grabs attention better than print ads.
4. Flexible– Radio ads are flexible in the sense that changes can be made till the last minute. Ads can be in local, English and native languages.

To grab the most of radio advertising, headstart your radio advertising campaign the smart way, join hands with an independent expert with over 7 years of industry experience. Exopic Media, a Radio Advertising Agency in Pune, is well experienced in Radio advertising and comes up with amazingly effective marketing campaigns that can boost your sales in manifolds.

Radio Advertising Options in Pune

Following are the Radio Advertising Options in Pune that are offered by every radio advertising agency:

• RJ Mentions: RJ of the FM channel mentions the brand’s name or a particular product of the brand, thus promoting the brand. RJ mentions are about 30-45 sec long.
• Contests: Different forms of games are sponsored by advertisers where the listeners get a chance to win prizes. For example, quizzes & singing competitions. In a contest, the advertiser has to offer the winner a prize of at least Rs 1500.
• Studio Shift: Any Radio show can be telecasted outside of a location that can be away from the studio which is usually decided by the brand.
• Sponsorship Tags: Advertisers gets a golden opportunity to connect the name of their brand with a particular radio program or song. Prefixes and suffixes such as Title Sponsorship, Powered by or associate sponsorship are used in sponsorship tags.
• Roadblock: If all the ad spots of Radio stations of a particular time frame are bought by a particular brand, it is said to be roadblock.
• Specials: The brands can wish the audience on important occasions such as Diwali, Eid, Independence Day, etc in order to earn an extra point with their audience.

Radio Advertising Rates in Pune

Radio Advertising Rates in Pune is priced for each second of the broadcast. So for example: if the rate to advertise on any radio station is given as Rs 300/sec and your advertisement is 20 sec long, the expense for playing your promotion once comes to Rs 300 X 20 = Rs 6,000. The rate of advertising shifts with the timeband i.e., Prime Time – from 7 AM to 12 PM and 5 PM – 11 PM are more expensive than non-prime time and mixed time.

Radio Advertising Agency Contact Number Pune

Exopic Media provides Radio Advertising Services Pune which can offer the whole list of FM Advertising Channels in Pune. Radio Advertising Agency Contact Number Pune at +91-7678237402 and we will answer all your queries related to the advertising business in any industry be it, Radio, Television, Print, Ambient media & Digital media advertising. For more details and Radio Advertising related query, please write to us at info@exopicmedia.com Or Follow us on Facebook.