Newspaper Advertising Agency in Indore

Newspaper Advertising Agency in Indore – In this article, we’ll let you know about the several factors that play an important role in driving local newspaper readers to buy, visit shops and look for additional information about products or services that are being advertised in the newspaper. The behaviour in making a purchase is complex coaction between cultural, social, personal and psychological dimensions. Buying an advertised product has significant implications that one should take care of.

In every sector, the performance of the ad, the attention paid and the response from the people exposed to the ad can be touched by four groups of factors:

• The characteristic of the advertisement
• The characteristic of the viewer
• The situation (environment)
• The peculiarities of the medium

Besides the consequence of the characteristic of the ad and the person viewing it, the situation around during the exposure of the ad also influences the receiver’s response to it. If a person is not paying enough attention to an advertisement for whatever reason, he is not rightly exposed to it. For example, if you are going through a newspaper while travelling in a public vehicle, you may get distracted because of the crowd and noise around you, thus you’ll not be able to focus on the news or an advertisement. This will avert him/her from fully perceiving the message passed by the advertisers.

Also, the specific features and nature of the source medium play a crucial part in the decision-making of the message and the attention it draws. Distinctive traits are not only present in different media platforms but also in the presentation of an ad in a medium. The considerable characteristics of presenting an ad in a medium are its effect, language, overall appeal and narrative. These aspects are completely different in print or on broadcasted outlets. Presentation of ads in the same kind of media can also receive different approaches from the receivers. For example, placing advertisements on different page numbers or placement in a single newspaper might produce a very distinctive response from the exposed audience.

The perfect stabilization between the advertising medium and the surrounding may completely alter the effectiveness of the advertising. It is often perceived that an ad with the same style as that of the media context is received easier by the audience because both share a common interest.

Newspapers have been a great advertising medium for centuries. And stating the fact, only newspapers and magazines were the major media available for advertising for a long time in history. Today internet is the first source of news for consumers, it has attracted many advertisers within a short span of time. Internet sites like Google that was founded 14 years ago now earn more money from advertising than the entire newspaper industry, which has been in existence for more than a hundred years. Though combining the offering of Google and other aggregators cannot replace the quality and informative credibility of the newspapers.

The question of reaching your potential audience remains the same for a newly set up business and an already established business. The advertising and marketing field is dynamic and it is very hard to keep pace with the latest advancements and innovations. Despite all the unprecedented predictions, one medium is such that it has continued to foster success to business over the years and build trust that no other medium can offer Newspaper Advertising.

Newspaper Advertising Rates in Indore

Like any other form of advertising, Newspaper Advertisement cost in Indore is based on various factors. Some of the few important factors that roleplay in influence advertising rates in the newspaper include:

• Size of the Advertisement: In newspapers, ads are priced by per column inch. This means the larger the size of the ad, the more money it will cost to the advertiser.
• Placement of the Ad: Placing your ad on the first page of the newspaper will cost more than placing the ad on the middle pages of the newspaper. The choice of the page and the area selected for the ad placements play a key role in deciding the rate of the advertisement.
• Frequency of the Advertisement: Newspapers that are distributed daily will charge more than monthly or weekly, but again the more ads you run, the less it will cost over time.
• Type of Advertisement: The different types of advertisements have different types of advertising rates. For instance, a classified display ad will cost less than a display ad.
• Circulation of the Newspaper: Placing an ad in a national newspaper will cost far more than an ad in the local or regional newspaper, summing up, you are probably paying for the reach that your ad will receive.

As mentioned, the rate depends on the size and page number of the ad, let us say the per square cm rate for a particular newspaper is Rs 6000 and you have to place an ad of 50 square cm. The cost of this ad size becomes Rs 6000 X 50 = Rs 30,000. The minimum ad size that is accepted in the newspaper is 20 square cm. Also, placing your ad on the first page and 3rd page cost more compared to the other pages in the newspaper.

Now that you know how much it cost for an advertisement in the newspaper, let us tell you where you can find the best Newspaper Advertising Rates in Indore. With More than 7 years of involvement with advertising, advanced showcasing and inventive solutions, Exopic Media is the best Newspaper Advertising Agency in Indore. You can reach us to know about Newspaper Advertisement cost in Indore. Newspaper Advertisement Agency Contact Number Indore is +91-7678237402 and we will answer all your queries related to the advertising business in any industry be it, Radio, Television, Print, Ambient media & Digital media advertising.

Newspaper Advertising Agency Contact Number Indore

Newspaper Advertisement Agency Contact Number Indore is +91-7678237402 and you can get the answer to all your queries related to the advertising business in any industry be it, Radio, Television, Print, Ambient media & Digital media advertising. For latest updates follow us on Facebook.