India Today Advertising Agency

How much does it cost to advertise on India Today? Why should you advertise on the India Today TV News Channel? Know about India Today Advertising Agency and India Today Advertising Rates (Cost) in India.

India Today brings the most recent and breaking news from India and throughout the world, 24×7 live updates, and top to bottom examination of information on legislative issues, business, cricket, Bollywood, way of life, innovation, and travel. It is among India’s Top Two Digital Media Groups.

What Are The Rates for Advertising in India Today?

The rates are for per second of airtime. For example, if the price to advertise on India Today is given as Rs 500/sec and your advertisement is at least 10 sec long, then the price for playing your advertisement once on India Today will come to Rs 500 X 10 = Rs 5,000. The advertising rates for India Today are per the time band which is directly equivalent to the reach. The Prime Time starts from 6 pm and ends at 10 pm whereas 9 pm to 10 pm is known as Super Prime Time. The rates for Prime Time Today and Super Prime Time in India Today are quite high when compared to Non-prime Time. But, if you consider the reach during these particular hours, then the rates per reach decreases making it easy for the TV planning company to put it into the plans.

Why One Should Advertise in India Today?

The channel India Today has been ranked as the top place for general news consumption by Comscore. India Today permits the brands to connect with the right target audience. Some of the important points are as followed:

1. 63% of the watchers of India Today are younger than 35. This crowd segment is ideal for digital-first brands just as brands focusing on young adults and the new age leaders.

2. India Today has 45Mn+ Unique Visitors each month. This permits brands to have extraordinary exposure.

3. India Today has an extraordinary online media presence-10.3 Mn Page Likes on Facebook, 5.2 Mn supporters on Twitter, 3.8 Mn endorsers on YouTube, 1.5 Mn adherents on Instagram.

What are Media Options in India Today?

1. Display Ads- There are 2 types of banner properties provided by India Today the first one is a Standard banner and the second one is an in-stream video ad banner. They drive an average CTR of 0.1-0.2%.

2. Video Ads- India Today offers both pre-roll and mid-roll video advertising options. The pre-roll video is skippable after 5 seconds. They drive an average CTR of 0.1% 0.2-%. This ad has a higher engagement rate.

3. Articles- It is content that is branded and allows brands to converse about themselves to their targeted audience. India Today gives you 80,000 to 1,00,000 page views per article for over 7 days. The brands have the choice to select which section they want to put up their article on.

How Different Types of Filters Help in Targeting the Audience?

1. Geo Targeting- Brands can target their audience situated in a particular city or state.

2. Gender and Age Targeting- Advertisers can also target the audience based on their age and gender.

3. User lifestyle- The brands also have the option to advertise in particular sections such as lifestyle, food, tech, travel, etc. This permits the brands to connect to the right target audience.

How Does Advertising Work in India Today?

Advertisements in India Today are played during the break as well as when the content is being played on the TV. There is more creative freedom when placing ads during the break, but when it comes to messaging, it needs to be grouped with the content when selecting advertising options during the content. Some of the well-known advertising options available on India Today are:

a) Video Ads – These are broadcasted during ad breaks. The duration for a video advertisement is always 10 seconds minimum and can only be increased by 5 seconds.

b) L Bands – L Bands are thin strips that are shown during a program at the end of the screen. Also known as Aston Bands, the duration is 10 seconds per exposure. You can choose the number of Aston Bands per day and the total number of days you would want to prefer to advertise. The prices are per the time band you have chosen.

c) Brand Integrations – These are custom media options available for flexibility and are created based on your advertising budget and the goal.

Our group of experienced specialists are endeavouring to defeat any issues for quality work that teaches just as conveys a positive change to the world. With More than 7 years of experience with promoting, digital advertising and innovative plans, Exopic Media is extensively seen as one of the leading advertising associations in India. We are known as a reputable office for making outstanding missions and all around upheld brands.

For more details about Tv Advertising Cost and TV advertisement related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 or Follow us on Facebook.