Dainik Jagran Advertising Agency in India – Dainik Jagran, a Hindi language daily broadsheet newspaper has more than 55.7 million readers in the nation. It was founded in 1942 and has its ownership and publications rights with the Jagran Prakashan Limited. Dainik Jagran has been India’s most widely read Hindi newspaper for 25 consecutive years as discovered by the Indian Readership Survey. It has now also been the most read daily newspaper in the world as stated per the World Association of Newspapers.
Here’s How to Advertise with Dainik Jagran
Table of Contents
Dainik Jagran has a strong base in the Northern part of the country with 35 editions in 11 states and is well perceived by readers both in the urban and rural areas. This Hindi-daily newspaper covers a wide range of genres like global news, fashion & lifestyle, politics, sports, the entertainment industry, etc. To add a cherry on the top, it also started publishing advertisements, which obviously benefits the advertisers as it has a large readership all across the nation.
Advertising Option in Dainik Jagran
Display Ads: Display ads are a form of newspaper advertisement that appears alongside regular content. They can be published on any page running from one-eighth of a page to a full page space. Display ads are a bit costly when compared to other forms of advertisements. Mostly, cosmetics, electronics, luxurious items and home goods go for this type of advertising.
Inserts Ads: Inserts, also known as free standing inserts or FSIs, are single sheet ads or in a booklet form, placed inside the newspapers that are distributed to readers in a targeted postal area code. These include a variety of promotional offers, new product launches, mini-catalogs, etc.
Classified Ads: Classified advertisements are the cheapest mode of advertising in newspapers. These are priced on a per line or per word basis. Categories such as employment notices, local activities, announcements, lost and found, sale and purchase, accommodation, to-let and more are examples of classified ads.
Classified Display: Classified display advertising costs a little more than regular classified ads. These are priced per column centimeter or per square centimeter. These ads offer higher visibility and response rate.
Dainik Jagran Advertising Rates
Like other forms of marketing, newspaper advertising rates vary depending on various factors. Some of the few factors include:
- Size of the Advertisement: Newspaper ads are priced by column inch. The larger the ad, the more money it will cost.
- Placement of the ad: Placing your ad on the front pages of the newspaper will cost more than placing the ad in the middle pages. The choice of the page and the area selected plays an important role in deciding the rate of the advertisement.
- Frequency of the advertisement: Daily newspapers will charge more than monthly or weekly, but the more ads you run the less it will cost over time. In newspaper advertising, the more you buy, the more discounts you will get.
- Type of advertisement: The different types of advertisements mentioned above have different types of advertising rates. Say, a classified display ad may cost less than a display ad. So, it is always said that when you want to place an ad in the classified display section, always go for hiring a Classified advertising agency to place your ad hassle-free at discounted rates.
As mentioned, the rate depends on the size and page number of the ad, let us say the per square cm rate for Dainik Jagran is Rs 1000 and you have to place an ad of 60 square cm. The cost of this ad size becomes Rs 1000 X 60 = Rs 60,000. The minimum ad size accepted in the newspaper is 20 square cm. Also, placing your ad on the front page and 3rd page cost more compared to the other pages. Therefore, it is always recommended to look for Dainik Jagran Advertising Agency, to place your ad hassle-free at discounted rates.
Dainik Jagran Advertising Rate Card
Edition | Circulation | Display Ad cost |
Delhi | 5 L ( Copies) | Rs 2529/sqcm |
Lucknow | 4 L ( Copies) | Rs 2199/sqcm |
Kanpur | 4 L ( Copies) | Rs 2199/sqcm |
Varanasi | 3.5 L ( Copies) | Rs 1539/sqcm |
Jamshedpur | 56 K ( Copies) | Rs 549/sqcm |
Patna | 2.5 L ( Copies) | Rs 2199/sqcm |
Gaya | 1.5 L ( Copies) | Rs 549/sqcm |
Agra | 1.5 L ( Copies) | Rs 1099/sqcm |
Allahabad | 1 L ( Copies) | Rs 989/sqcm |
Bareilly | 1 L ( Copies) | Rs 769/sqcm |
Dehradun | 1 L ( Copies) | Rs 1539/sqcm |
Aligarh | 72 K ( Copies) | Rs 549/sqcm |
Ludhiana | 67 K ( Copies) | Rs 989/sqcm |
Patiala | 67 K ( Copies) | Rs 439/sqcm |
Nainital | 66 K ( Copies) | Rs 659/sqcm |
Bhopal | 65 K ( Copies) | Rs 1050/sqcm |
Meerut | 3 L ( Copies) | Rs 1429/sqcm |
Amritsar | 45 L ( Copies) | Rs 679/sqcm |
Ranchi | 44 K ( Copies) | Rs 879/sqcm |
Ghaziabad | 30 K ( Copies) | Rs 1539/sqcm |
Siliguri | 22 K ( Copies) | Rs 439/sqcm |
Jammu and Kashmir | 19 K ( Copies) | Rs 659/sqcm |
Kolkata | 9 K ( Copies) | Rs 439/sqcm |
Looking for Advertising in Dainik Jagran?
If you are looking for Dainik Jagran Advertising Agency, you are at the right place. Why should you even consider booking advertisements in Dainik Jagran with Exopic Media? To start with, Exopic Media is an advertising agency with 7 years of presence in the media industry having a strong relationship with various media houses. Our team will guide you on the journey of booking ads at discounted rate cards. Dainik Jagran Advertisement Contact number at +91-7678237402 and we will answer all your queries related to the advertising business in any industry be it, Print (Inflight magazines, Airport lounge periodicals and specific printed media), Ambient media (airport lounge area and other strategic areas in and around the airport) & Digital media advertising.
For more details about Newspaper Advertising Cost and Newspaper Advertisements related query, please write to us at info@exopicmedia.com or you may also reach us at +91-7678237402 Or Follow us on Facebook.
Comments are closed.