Times of India Advertising Agency

Times of India Advertising Agency – The Times of India, commonly known as TOI, falls under the prestigious brand of Bennett, Coleman and Company Limited, known as The Times Group. It’s set-up dates back to 1838, making it the oldest newspaper in India which has not ceased to spread its magic since then. The first edition of Times of India was issued on November 3, 1838, as The Bombay Times and Journal of Commerce. Later, in 1861 it was named The Times of India.

Here’s how to place an ad in the Times of India

The Times of India is an Indian English language daily newspaper and also has an e-portal owned and managed by The Times Group. You cannot deny the fact that The Times of India is the leading daily English newspaper in the nation with a readership base of 7.59 million across the nation. With this large readership base, this century-old daily has truly redefined the meaning of the term media conglomerate.

With time passing by, this newspaper has grown out to become a better source of information across a wide range of genres like global news, fashion & lifestyle, politics, sports, the entertainment industry, etc. To add a cherry on the top, it also started publishing advertisements, which obviously benefits the advertisers as it has a large readership all across the nation.

Good Reasons to Publish your ad in Times of India 

• Budget-friendly

It won’t be wrong to say that Times of India Newspaper Advertising Rates are affordable. The rates offered by them are less compared to other newspapers. They designed the advertising rates in such a way that it helps people from all walks of the business industry, i.e, from small start-ups, entrepreneurs to well-established brands or service providers.

• Result-driven

If you want your ad campaign to have good results backed up by high ROI, then advertising in the Times of India will surely serve your purpose. They offer the lowest advertising rates with a high daily readership base. What more could be more convincing for you to invest in it.

• Extensive reach

Apart from being affordable, TOI newspaper helps you reach a wide range of readers across the nation, which is no doubt good for your advertisement. With this extensive readership and reach across the country, you can easily cover your target audiences and receive the maximum views.

• Range of advertising options

The Time of India offers a range of advertising options at different rate cards. Even if you are running a small business, and you don’t plan to invest much in advertising, you can still go for classified display or regular classified ads.

Advertising Option in TOI

Display Ads: Display ads are a form of newspaper advertisement that appears alongside regular content. They can be published on any page running from one-eighth of a page to a full page space. Display ads are a bit costly when compared to other forms of advertisements. Mostly, cosmetics, electronics, luxurious items and home goods go for this type of advertising.

Inserts Ads: Inserts, also known as free standing inserts or FSIs, are single sheet ads or in a booklet form, placed inside the newspapers that are distributed to readers in a targeted postal area code. These include a variety of promotional offers, new product launches, mini-catalogs, etc.

Classified Ads: Classified advertisements are the cheapest mode of advertising in newspapers. These are priced on a per line or per word basis. Categories such as employment notices, local activities, announcements, lost and found, sale and purchase, accommodation, to-let and more are examples of classified ads.

Classified Display: Classified display advertising cost a little more than regular classified ads. These are priced per column centimeter or per square centimeter. These ads offer higher visibility and response rate.

Times of India Newspaper Advertising Rates

Like other forms of marketing, newspaper advertising rates vary depending on various factors. Some of the few factors include:

• Size of the Advertisement: Newspaper ads are priced by column inch. The larger the ad, the more money it will cost.
• Placement of the ad: Placing your ad on the front pages of the newspaper will cost more than placing the ad in the middle pages. The choice of the page and the area selected plays an important role in deciding the rate of the advertisement.
• Frequency of the advertisement: Daily newspapers will charge more than monthly or weekly, but the more ads you run the less it will cost over time. In newspaper advertising, the more you buy, the more discounts you will get.
• Type of advertisement: The different types of advertisements mentioned above have different types of advertising rates. Say, a classified display ad may cost less than a display ad. So, it is always said that when you want to place an ad in the classified display section, always go for hiring a Classified advertising agency to place your ad hassle-free at discounted rates.

As mentioned, the rate depends on the size and page number of the ad, let us say the per square cm rate for Times Of India Delhi is Rs 2000 and you have to place an ad of 50 square cm. The cost of this ad size becomes Rs 2000 X 50 = Rs 100,000. The minimum ad size accepted in the newspaper is 20 square cm. Also, placing your ad on the front page and 3rd page cost more compared to the other pages. Therefore, it is always recommended to look for Times of India Advertising Agency, to place your ad hassle-free at discounted rates.

Looking for Times of India Advertising Agency?

If you are looking for Times of India Advertising Agency, you are at the right place. Why should you even consider booking advertisements in TOI with Exopic Media? To start with, Exopic Media is an advertising agency with 7 years of presence in the media industry having a strong relationship with various media houses. Our team will guide you on the journey of booking ads at discounted rate cards. Times of India Advertisement Contact number at +91-7678237402 and we will answer all your queries related to the advertising business in any industry be it, Print (Inflight magazines, Airport lounge periodicals and specific printed media), Ambient media (airport lounge area and other strategic areas in and around the airport) & Digital media advertising.